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MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

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John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

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John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

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John and Rick discuss ways to get quick results. The key is doing something!

","summary":"John talks with MGI President, Rick Whelan.","date_published":"2019-12-30T12:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/3a8d4d4d-015b-4443-8ef9-e4029666bdc3/0b9b3420-9896-4952-acd8-8c98991dfa98.mp3","mime_type":"audio/mpeg","size_in_bytes":10604717,"duration_in_seconds":634}]},{"id":"aecd4424-1ca2-4fea-a1a1-836374e865c0","title":"Episode 1: Key Takeaways from the 2019 Benchmarking Report ","url":"https://fifteenminutes.fireside.fm/1","content_text":"John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.","content_html":"

John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

","summary":"Tony Rossell discusses the key takeaways from Marketing General's 2019 Membership Marketing Benchmarking Report.","date_published":"2019-12-30T09:00:00.000-05:00","attachments":[{"url":"https://aphid.fireside.fm/d/1437767933/3a8d4d4d-015b-4443-8ef9-e4029666bdc3/aecd4424-1ca2-4fea-a1a1-836374e865c0.mp3","mime_type":"audio/mpeg","size_in_bytes":15754980,"duration_in_seconds":956}]}]}