web02.fireside.fm Wed, 15 Apr 2026 16:31:50 -0500 Fireside (https://fireside.fm) https://fifteenminutes.fireside.fm/tags/associations Tue, 08 Feb 2022 11:00:00 -0500 Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts. en-us episodic The podcast that gets right to the point on association marketing. Melanie Marcotte Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts. no Melanie Marcotte mmarcotte@marketinggeneral.com https://fifteenminutes.fireside.fm/15 031e0f70-e214-4d1d-a139-9f38d68c5891 Tue, 08 Feb 2022 11:00:00 -0500 Melanie Marcotte full Melanie Marcotte The team at MGI share protips for marketing success in 2022! 19:16 no Associations, Membership, Marketing https://fifteenminutes.fireside.fm/14 9b1c6eec-4dd6-400f-b2e8-fab27a9ac08e Tue, 27 Apr 2021 11:15:00 -0400 Melanie Marcotte full Melanie Marcotte IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change. 17:15 no MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change. Associations, Membership, Digital Marketing, 14.5 MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

]]> MGI has had great success using Facebook advertising for our clients. IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

]]> https://fifteenminutes.fireside.fm/13 b989f39f-4257-4a49-96a2-6eacc76f1ee3 Wed, 04 Nov 2020 09:00:00 -0500 Melanie Marcotte full Melanie Marcotte John Sample and Tony Rossell discuss MGI's latest report. 10:01 no Associations, Membership, Marketing https://fifteenminutes.fireside.fm/12 0b854752-0ddc-42cf-8db3-8dd211466125 Mon, 05 Oct 2020 11:00:00 -0400 Melanie Marcotte full Melanie Marcotte A game plan for promoting virtual events. 21:50 no Associations, Membership, Digital Marketing https://fifteenminutes.fireside.fm/8 7d4e4cfd-001f-4f84-9de5-646d9b816106 Tue, 16 Jun 2020 12:00:00 -0400 Melanie Marcotte full Melanie Marcotte John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009. 12:17 no John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009. Associations, Membership John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

]]> John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

]]> https://fifteenminutes.fireside.fm/7 79479b69-58c3-4be8-92a0-65a86b511c90 Mon, 18 May 2020 12:00:00 -0400 Melanie Marcotte full Melanie Marcotte John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era. 20:46 no John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era. Associations, Membership John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

]]> John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

]]> https://fifteenminutes.fireside.fm/6 d0783841-578e-4829-855d-c8153f5d8003 Wed, 29 Apr 2020 07:00:00 -0400 Melanie Marcotte full Melanie Marcotte Moving forward in the COVID-19 era. Senior MGI strategists describe what is working in association marketing. Some associations are finding ways to innovate - looking to thrive, not just survive. 20:00 no Associations, Membership, Marketing https://fifteenminutes.fireside.fm/5 442dab95-b360-4e0b-a5ab-17ff2bd782aa Mon, 06 Apr 2020 05:00:00 -0400 Melanie Marcotte full Melanie Marcotte John Sample talks with Todd Michaels about the unique opportunity for marketers in these uncertain times - paid digital marketing. 26:13 no Associations, Membership, Digital Marketing https://fifteenminutes.fireside.fm/4 3911b178-ac69-4150-bd8f-699688bf796e Mon, 23 Mar 2020 19:15:00 -0400 Melanie Marcotte full Melanie Marcotte John Sample and Rick Whelan discuss association marketing in the COVID-19 era. 15:44 no Associations, Membership https://fifteenminutes.fireside.fm/3 933b2c87-f83d-48a8-a1f5-03c5f7055d9e Wed, 04 Mar 2020 10:15:00 -0500 Melanie Marcotte full Melanie Marcotte John and Tony discuss strategies to improve membership renewals. 15:35 no Associations, Membership https://fifteenminutes.fireside.fm/2 0b9b3420-9896-4952-acd8-8c98991dfa98 Mon, 30 Dec 2019 12:00:00 -0500 Melanie Marcotte full Melanie Marcotte John talks with MGI President, Rick Whelan. 10:34 no John and Rick discuss ways to get quick results. The key is doing something! Associations, Marketing, Membership John and Rick discuss ways to get quick results. The key is doing something!

]]> John and Rick discuss ways to get quick results. The key is doing something!

]]> https://fifteenminutes.fireside.fm/1 aecd4424-1ca2-4fea-a1a1-836374e865c0 Mon, 30 Dec 2019 09:00:00 -0500 Melanie Marcotte full Melanie Marcotte Tony Rossell discusses the key takeaways from Marketing General's 2019 Membership Marketing Benchmarking Report. 15:56 no John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report. Associations, Marketing, Membership John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

]]> John and Tony discuss some key insights from the 2019 Membership Marketing Benchmarking Report.

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