15 Minutes To Impact
The podcast that gets right to the point on association marketing.
About the show
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
Episodes
-
Episode 19: Protips 2024
March 5th, 2024 | 13 mins 58 secs
-
Episode 18: Increase First-Year Member Engagement
January 23rd, 2024 | 6 mins 31 secs
-
Episode 17: Connected TV - The Tactic to Test in 2024
December 5th, 2023 | 17 mins 32 secs
John Sample talks with Todd Michaels and Michelle Peterson about Connected TV, a great tactic to test in 2024.
-
Episode 16: By Popular Demand - Association Marketing Protips for 2023
March 17th, 2023 | 18 mins 14 secs
Virtual walk around MGI - tips from Team MGI for success in 2023
-
Episode 15: Association Marketing Protips for 2022
February 8th, 2022 | 19 mins 16 secs
associations, marketing, membership
The team at MGI share protips for marketing success in 2022!
-
Episode 14: IOS 14.5 - Why Facebook Is Not Happy
April 27th, 2021 | 17 mins 15 secs
14.5, associations, digital marketing, membership
IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.
-
Episode 13: MGI's 2020 Association Economic Outlook Report
November 4th, 2020 | 10 mins 1 sec
associations, marketing, membership
John Sample and Tony Rossell discuss MGI's latest report.
-
Episode 12: Promoting Virtual Events
October 5th, 2020 | 21 mins 50 secs
associations, digital marketing, membership
A game plan for promoting virtual events.
-
Episode 11: MMBR Series - Renewal & Reinstatement
September 11th, 2020 | 10 mins 34 secs
-
Episode 10: MMBR Series - Engagement
September 11th, 2020 | 12 mins 10 secs
-
Episode 9: MMBR Series - Recruitment
September 11th, 2020 | 20 mins 10 secs
-
Episode 8: What We Can Learn From Past Crises
June 16th, 2020 | 12 mins 17 secs
associations, covid-19, membership
John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.
-
Episode 7: Research - Has there been a shift?
May 18th, 2020 | 20 mins 46 secs
associations, covid-19, membership
John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.
-
Episode 6: Moving Forward - Signs of Innovation
April 29th, 2020 | 20 mins
associations, marketing, membership
Moving forward in the COVID-19 era. Senior MGI strategists describe what is working in association marketing. Some associations are finding ways to innovate - looking to thrive, not just survive.
-
Episode 5: Digital Marketing in the COVID-19 Era
April 6th, 2020 | 26 mins 13 secs
associations, digital marketing, membership
John Sample talks with Todd Michaels about the unique opportunity for marketers in these uncertain times - paid digital marketing.
-
Episode 4: MGI's Advice - These Trying Times
March 23rd, 2020 | 15 mins 44 secs
associations, covid-19, membership
John Sample and Rick Whelan discuss association marketing in the COVID-19 era.