Melanie Marcotte
Co-Host of 15 Minutes To Impact
Melanie Marcotte has hosted one Episode.
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Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report
August 15th, 2025 | 20 mins 15 secs
In this episode of 15 Minutes to Impact, hosts Melanie Marcotte and Jenna Tonsor sit down with MGI Senior VP Tony Rossell to dig into the brand-new 2025 Membership Marketing Benchmarking Report (MMBR). From uncovering the biggest drivers of membership growth to cracking the code on value propositions, innovation, and reaching Gen Z and Millennials, this conversation is packed with real-world insights and data-backed strategies every association leader needs to hear. Whether you’re focused on recruitment, renewals, or rethinking your member benefits, this episode delivers actionable takeaways you can put to work today.