Melanie Marcotte

Episode 26: Part 1: Ad Creative that Works

May 5th, 2026  |  13 mins 29 secs

By launching the first-ever two-part series of 15 Minutes to Impact, we sit down with Stella, MGI’s Director of Creative Services, to unpack what makes creative actually work. 1 explores how to turn the visual creative in your marketing into meaningful connection that stops the scroll and sparks action.

Episode 25: Making Organic Social Strategic

February 24th, 2026  |  16 mins 54 secs

Episode 24: Give Your Value Prop A Glow-Up With AI

December 5th, 2025  |  15 mins 27 secs

Episode 23: Profiles, Personas, and the Power of Insight

October 28th, 2025  |  16 mins 12 secs

By truly knowing your audience, you unlock smarter, stronger marketing. Join Melanie Marcotte and Jenna Tonsor as they explore personas, journey mapping, and more with MGI’s profiling expert, Joanne Shaw.

Episode 22: Wait, Telemarketing Still Works?

October 7th, 2025  |  18 mins 26 secs

Think no one answers the phone anymore? Think again. In this episode, MGI’s telemarketing expert Charity Westfall joins Melanie Marcotte and Jenna Tonsor to reveal why conversations still convert. Get the insider scoop on timing, scripting, and turning calls into connections that drive real results…all in just 15 minutes.

Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report

August 15th, 2025  |  20 mins 15 secs

In this episode of 15 Minutes to Impact, hosts Melanie Marcotte and Jenna Tonsor sit down with MGI Senior VP Tony Rossell to dig into the brand-new 2025 Membership Marketing Benchmarking Report (MMBR). From uncovering the biggest drivers of membership growth to cracking the code on value propositions, innovation, and reaching Gen Z and Millennials, this conversation is packed with real-world insights and data-backed strategies every association leader needs to hear. Whether you’re focused on recruitment, renewals, or rethinking your member benefits, this episode delivers actionable takeaways you can put to work today.