15 Minutes To Impact

Episode 19: Protips 2024

March 5th, 2024  |  13 mins 58 secs

Episode 18: Increase First-Year Member Engagement

January 23rd, 2024  |  6 mins 31 secs

Episode 17: Connected TV - The Tactic to Test in 2024

December 5th, 2023  |  17 mins 32 secs

John Sample talks with Todd Michaels and Michelle Peterson about Connected TV, a great tactic to test in 2024.

Episode 16: By Popular Demand - Association Marketing Protips for 2023

March 17th, 2023  |  18 mins 14 secs

Virtual walk around MGI - tips from Team MGI for success in 2023

Episode 15: Association Marketing Protips for 2022

February 8th, 2022  |  19 mins 16 secs

associations, marketing, membership

The team at MGI share protips for marketing success in 2022!

Episode 14: IOS 14.5 - Why Facebook Is Not Happy

April 27th, 2021  |  17 mins 15 secs

14.5, associations, digital marketing, membership

IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.

Episode 13: MGI's 2020 Association Economic Outlook Report

November 4th, 2020  |  10 mins 1 sec

associations, marketing, membership

John Sample and Tony Rossell discuss MGI's latest report.

Episode 12: Promoting Virtual Events

October 5th, 2020  |  21 mins 50 secs

associations, digital marketing, membership

A game plan for promoting virtual events.

Episode 11: MMBR Series - Renewal & Reinstatement

September 11th, 2020  |  10 mins 34 secs

Episode 10: MMBR Series - Engagement

September 11th, 2020  |  12 mins 10 secs

Episode 9: MMBR Series - Recruitment

September 11th, 2020  |  20 mins 10 secs

Episode 8: What We Can Learn From Past Crises

June 16th, 2020  |  12 mins 17 secs

associations, covid-19, membership

John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.

Episode 7: Research - Has there been a shift?

May 18th, 2020  |  20 mins 46 secs

associations, covid-19, membership

John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.

Episode 6: Moving Forward - Signs of Innovation

April 29th, 2020  |  20 mins

associations, marketing, membership

Moving forward in the COVID-19 era. Senior MGI strategists describe what is working in association marketing. Some associations are finding ways to innovate - looking to thrive, not just survive.

Episode 5: Digital Marketing in the COVID-19 Era

April 6th, 2020  |  26 mins 13 secs

associations, digital marketing, membership

John Sample talks with Todd Michaels about the unique opportunity for marketers in these uncertain times - paid digital marketing.

Episode 4: MGI's Advice - These Trying Times

March 23rd, 2020  |  15 mins 44 secs

associations, covid-19, membership

John Sample and Rick Whelan discuss association marketing in the COVID-19 era.