Making Paid Digital Ads "Click"

Stop trying to be everywhere. Start showing up where it matters. MGI’s Rayna Finch joins Melanie and Jenna to talk paid digital marketing, smarter targeting and why testing is one of the best tools in an association marketer’s arsenal. From TikTok and “aura points” to dating-app analogies and what your audience is really telling you, this episode is all about turning digital noise into useful insight.