15 Minutes To Impact
The podcast that gets right to the point on association marketing.
About the show
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
Episodes
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Episode 23: Profiles, Personas, and the Power of Insight
October 28th, 2025 | 16 mins 12 secs
By truly knowing your audience, you unlock smarter, stronger marketing. Join Melanie Marcotte and Jenna Tonsor as they explore personas, journey mapping, and more with MGI’s profiling expert, Joanne Shaw.
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Episode 22: Wait, Telemarketing Still Works?
October 7th, 2025 | 18 mins 26 secs
Think no one answers the phone anymore? Think again. In this episode, MGI’s telemarketing expert Charity Westfall joins Melanie Marcotte and Jenna Tonsor to reveal why conversations still convert. Get the insider scoop on timing, scripting, and turning calls into connections that drive real results…all in just 15 minutes.
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Episode 21: Unpacking the 2025 Membership Marketing Benchmarking Report
August 15th, 2025 | 20 mins 15 secs
In this episode of 15 Minutes to Impact, hosts Melanie Marcotte and Jenna Tonsor sit down with MGI Senior VP Tony Rossell to dig into the brand-new 2025 Membership Marketing Benchmarking Report (MMBR). From uncovering the biggest drivers of membership growth to cracking the code on value propositions, innovation, and reaching Gen Z and Millennials, this conversation is packed with real-world insights and data-backed strategies every association leader needs to hear. Whether you’re focused on recruitment, renewals, or rethinking your member benefits, this episode delivers actionable takeaways you can put to work today.
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Episode 20: Email Testing - The Reboot Episode
June 3rd, 2025 | 25 mins 14 secs
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Episode 19: Protips 2024
March 5th, 2024 | 13 mins 58 secs
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Episode 18: Increase First-Year Member Engagement
January 23rd, 2024 | 6 mins 31 secs
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Episode 17: Connected TV - The Tactic to Test in 2024
December 5th, 2023 | 17 mins 32 secs
John Sample talks with Todd Michaels and Michelle Peterson about Connected TV, a great tactic to test in 2024.
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Episode 16: By Popular Demand - Association Marketing Protips for 2023
March 17th, 2023 | 18 mins 14 secs
Virtual walk around MGI - tips from Team MGI for success in 2023
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Episode 15: Association Marketing Protips for 2022
February 8th, 2022 | 19 mins 16 secs
associations, marketing, membership
The team at MGI share protips for marketing success in 2022!
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Episode 14: IOS 14.5 - Why Facebook Is Not Happy
April 27th, 2021 | 17 mins 15 secs
14.5, associations, digital marketing, membership
IOS 14.5 will change the reporting on Facebook advertising but not the effectiveness. John talks with digital marketing guru Todd Michaels about the change.
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Episode 13: MGI's 2020 Association Economic Outlook Report
November 4th, 2020 | 10 mins 1 sec
associations, marketing, membership
John Sample and Tony Rossell discuss MGI's latest report.
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Episode 12: Promoting Virtual Events
October 5th, 2020 | 21 mins 50 secs
associations, digital marketing, membership
A game plan for promoting virtual events.
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Episode 11: MMBR Series - Renewal & Reinstatement
September 11th, 2020 | 10 mins 34 secs
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Episode 10: MMBR Series - Engagement
September 11th, 2020 | 12 mins 10 secs
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Episode 9: MMBR Series - Recruitment
September 11th, 2020 | 20 mins 10 secs
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Episode 8: What We Can Learn From Past Crises
June 16th, 2020 | 12 mins 17 secs
associations, covid-19, membership
John talks with Tony Rossell about what we can learn from crises of the past, especially the recession of 2008 - 2009.