15 Minutes To Impact
The podcast that gets right to the point on association marketing.
About the show
Fifteen minute conversations with tips and tactics to improve the effectiveness of your association's marketing efforts.
Episodes
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Episode 7: Research - Has there been a shift?
May 18th, 2020 | 20 mins 46 secs
associations, covid-19, membership
John speaks with Dr. Adina Wasserman about the need for member research in the COVID-19 era.
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Episode 6: Moving Forward - Signs of Innovation
April 29th, 2020 | 20 mins
associations, marketing, membership
Moving forward in the COVID-19 era. Senior MGI strategists describe what is working in association marketing. Some associations are finding ways to innovate - looking to thrive, not just survive.
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Episode 5: Digital Marketing in the COVID-19 Era
April 6th, 2020 | 26 mins 13 secs
associations, digital marketing, membership
John Sample talks with Todd Michaels about the unique opportunity for marketers in these uncertain times - paid digital marketing.
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Episode 4: MGI's Advice - These Trying Times
March 23rd, 2020 | 15 mins 44 secs
associations, covid-19, membership
John Sample and Rick Whelan discuss association marketing in the COVID-19 era.
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Episode 3: Strategies to Improve Renewals
March 4th, 2020 | 15 mins 35 secs
associations, membership, renewal
John and Tony discuss strategies to improve membership renewals.
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Episode 2: Need Results Fast? Do Something.
December 30th, 2019 | 10 mins 34 secs
associations, marketing, membership
John talks with MGI President, Rick Whelan.
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Episode 1: Key Takeaways from the 2019 Benchmarking Report
December 30th, 2019 | 15 mins 56 secs
associations, marketing, membership
Tony Rossell discusses the key takeaways from Marketing General's 2019 Membership Marketing Benchmarking Report.